I sent this out a few weeks ago, and it’s worth adding here:
Even the best and brightest among us make mistakes. We apologize, fix the problem, and learn to do better.
I’m not a practitioner of Schadenfreude (laughing at the pain of others), but what a joy two receive TWO misfired emails this week from prominent vendors: one from Marketo and one from Pardot/SalesForce. I’ve captured these for your reading pleasure:
http://www.windward.net/wp-content/uploads/2014/08/marketo-gaffe.png (test subject line with no content)
http://www.windward.net/wp-content/uploads/2014/08/pardot-gaffe.png (test subject line with filler content – my favorite)
In the end, it’s still us humans who push the send button. Perhaps this is the type of experience that informs all those “best practice” emails we get from our marketing automation experts!
I hope our good friends at Marketo and SalesForce are able to laugh at themselves. We at Windward certainly had a hearty chuckle. Is Act-On next?